Brisbane · Owner led businesses · $1M to $20M
Fractional CFO Brisbane
Institutional grade financial leadership for Brisbane businesses ready to move beyond compliance reporting. Senior decision support, transparent monthly pricing, no long term lock in.
The gap most Brisbane owners actually have
Most Brisbane business owners have plenty of financial information. What they are missing is interpretation, perspective, and a senior voice in the room when the decisions actually matter. You can see revenue and expenses, and you likely have a bookkeeper or accountant managing compliance. The questions that shape the next five years sit somewhere else entirely.
How do we price for the value we deliver, not the cost we incur? Where is cash really being trapped? Which clients are profitable after the true cost to serve? When do we hire, and how do we fund it? If we wanted to sell in three years, what would we change today?
These are CFO level questions. Until recently, answering them meant guessing, stretching your accountant beyond their remit, or hiring a full time CFO at $250k plus on cost. A fractional CFO changes that maths, and you can see exactly how the partnership works on the service page.
Who we work with in Brisbane
Owner led businesses across Brisbane and the surrounding regions, typically turning over between $1M and $20M. That includes allied health practices ready to move beyond owner dependent revenue, professional services firms wanting commercial thinking rather than just compliance, construction and trades navigating cash flow under work in progress pressure, manufacturing and logistics with complex working capital cycles, retail and hospitality managing margin in a tight cost environment, and family businesses approaching a generational or ownership transition.
If you are under $1M in revenue, the fractional model is usually more than you need. A tiered diagnostic is a better fit at that stage, and the pricing page shows where each engagement sits.
How we work with Brisbane businesses
Brisbane engagements run primarily on site, with monthly in person sessions at your premises and structured contact between. The first two to four weeks are a diagnostic: a full review of your financials, systems, contracts and operating rhythm, ending in a written summary of the three to five highest leverage areas in your business. From there the work settles into a monthly cadence of performance review, a rolling 13 week cash view and the decisions that move profitability and value. By month three the financial fog clears, calls get shorter, and decisions get faster.
A Brisbane engagement, anonymised
Allied health group · 12 month engagement
A $4M allied health group with three Brisbane clinics had flat profit for 18 months despite growing demand. The owners had a bookkeeper, an accountant and modern software. They had data. They did not have answers.
Within three weeks, three patterns surfaced. The highest billing clinician was at 92% utilisation but on a service mix delivering margin per hour 38% below the firm’s best line. Receivables had quietly stretched from 31 to 49 days as NDIS work grew, tying up roughly $140k. And casual cover costs had crept up unnoticed, spread across several account lines. Over the following months pricing was repositioned, collection was tightened, and rostering was rebuilt around margin rather than just clinical capacity.
12 to 19%
EBITDA margin
$185k
Working capital released
+41%
Owner drawings, same revenue
~$1.2M
Valuation uplift
Anonymised to protect client confidentiality. Outcomes vary depending on business circumstances, available data and implementation.
The full scope, and why ProfitPulse
The engagement covers monthly performance reviews, rolling cash flow forecasting, pricing and margin analysis, budgeting and scenario modelling, capital and funding strategy, KPI design, board and investor reporting, and strategic decision support. The full detail of each sits on the Fractional CFO page.
What makes it different is the lens. ProfitPulse was founded by a Chartered Accountant whose career was built structuring debt, mezzanine and equity finance across more than 50 large scale infrastructure transactions in Australia, Asia and Africa. That institutional discipline is applied to an SME context, and the pricing is published openly at $3,750 per month rather than hidden until you are in a meeting. If a sale or raise is on your horizon, our guides on business valuation and exit readiness are a useful place to start.
Common questions
How much does a fractional CFO cost in Brisbane?
ProfitPulse charges a flat $3,750 per month, paid in advance, for the full engagement, with no hidden fees and no minimum term beyond the current month. Most Brisbane providers will not publish a rate, but the market generally runs from around $3,000 to $8,000 per month depending on scope and seniority. The pricing page explains how everything is sized.
How is this different from my accountant?
Your accountant keeps you compliant through tax, statements and BAS. A fractional CFO helps you make commercial decisions on pricing, cash, capital, growth and value. The two roles complement each other, and most of our clients keep both.
Do you only work in Brisbane?
No. We work across Queensland, including the Gold Coast and Sunshine Coast, as well as New South Wales and Victoria. Brisbane engagements simply get the most in person time.
Bring senior financial thinking into your Brisbane business
A 45 minute discovery call is complimentary, and you will come away with at least one practical observation about your business, whether or not we end up working together. Not sure where to start? The recommender will point you to the right fit in about a minute.