What we do

Our services

Institutional grade financial thinking, applied to the everyday decisions of an owner led business. Whether you need a steady hand on the numbers month to month, or a one off read on profit, cash, value or a raise, the work below is organised around what you actually need next.

Most of what follows begins with one decision: do you want a finance partner alongside you every month, or a focused piece of work right now. Start with our standing Fractional CFO Partnership, or browse the full range beneath it. The find your fit tool a little further down will point you to the right place, and the thinking behind it lives in our guides and tools.

Four interlocking gold cubes forming a single block, representing ProfitPulse fractional CFO and financial advisory services

Where most partnerships begin

Fractional CFO Partnership

Most owners between one and thirty million dollars in revenue reach a point where the books are clean but no one is turning them into decisions. Your accountant keeps you compliant and your bookkeeper keeps you current, and both matter, yet neither sits beside you when you are weighing a price rise, a hire, a new site or a funding conversation.

That is the gap this partnership fills. You get senior, board level financial leadership embedded in your business for a fraction of a full time hire, focused on the decisions that actually move profit, cash and the value of what you are building. It is the engagement most of our clients grow into, and the one that compounds the most over time.

Investment from $3,750 per month



What it includes

A standing financial partnership built around your decisions, not just your reporting. We sit on top of your accountant and bookkeeper, never in competition with them, and turn their records into a forward view you can run the business on.

  • A rolling thirteen week cash flow forecast, kept current each week, so cash stops being a morning guess.
  • Monthly management reporting that explains what changed and why, not just what happened.
  • Quarterly reviews of pricing, margin and the plan, where the larger moves usually surface.
  • Board ready packs when you need to put your position in front of a lender, investor or advisory board.
  • A senior finance partner on call for the big calls, the hire, the price, the site, the deal.

For the longer read on the role and when it pays off, see our guide on what a fractional CFO actually does, and how to think about the cost of one.

How we work together

We start by getting a clear read on where the business stands today, then set a simple monthly rhythm so nothing drifts. Each week the cash view is refreshed. Each month the numbers become a short, plain conversation about what to do next. Each quarter we step back and check the plan against reality.

The cadence is deliberately light to run and heavy on decisions, so you spend less time wondering about the numbers and more time acting on them. You are never handed a forty page report and left to interpret it alone.

In practice

A professional services business doing several million in revenue could read a profit and loss but had no real view of cash beyond the morning bank balance. Inside the partnership it gained a thirteen week cash forecast refreshed every week, a monthly report that explained exactly why results differed from plan, and a quarterly pricing review that found two service lines running far below the margin the owner had assumed. Correcting the pricing alone added a six figure sum to annual profit, and the owner finally had the confidence to plan rather than react.

Capital markets add-on

When a capital raise, refinancing or transaction is on the horizon, the partnership extends to cover funding strategy, lender and investor materials, and the financial modelling those conversations demand, drawing on deep infrastructure and capital markets experience.

Not sure where to start?

Answer a few quick questions about your business and what you are working through. We will point you to the engagement that fits, with a clear investment level, in about a minute.

Focused work, when that is what you need

Not every business wants a standing partnership on day one. Many start with a single, focused piece of work, a clear read on profit, cash, pricing, value or a raise, and grow from there. Everything below can be taken on its own, and each one tells you something you can act on straight away. If you want evidence before anything else, our free business benchmarking tools show where your numbers stand in about three minutes.







Not sure where to start?

Answer a few quick questions about your business and what you are working through. We will point you to the engagement that fits, with a clear investment level, in about a minute.

The examples shown are illustrative and anonymised to protect client confidentiality, and the worked figures are simple illustrations rather than a quote. Outcomes vary with each business, its circumstances and the work undertaken. Nothing here is financial advice.