What we do
Our services
Institutional grade financial thinking, applied to the everyday decisions of an owner led business. Whether you need a steady hand on the numbers month to month, or a one off read on profit, cash, value or a raise, the work below is organised around what you actually need next.
Most of what follows begins with one decision: do you want a finance partner alongside you every month, or a focused piece of work right now. Start with our standing Fractional CFO Partnership, or browse the full range beneath it. The find your fit tool a little further down will point you to the right place, and the thinking behind it lives in our guides and tools.

Where most partnerships begin
Fractional CFO Partnership
Most owners between one and thirty million dollars in revenue reach a point where the books are clean but no one is turning them into decisions. Your accountant keeps you compliant and your bookkeeper keeps you current, and both matter, yet neither sits beside you when you are weighing a price rise, a hire, a new site or a funding conversation.
That is the gap this partnership fills. You get senior, board level financial leadership embedded in your business for a fraction of a full time hire, focused on the decisions that actually move profit, cash and the value of what you are building. It is the engagement most of our clients grow into, and the one that compounds the most over time.
Investment from $3,750 per month
What it includes
A standing financial partnership built around your decisions, not just your reporting. We sit on top of your accountant and bookkeeper, never in competition with them, and turn their records into a forward view you can run the business on.
- A rolling thirteen week cash flow forecast, kept current each week, so cash stops being a morning guess.
- Monthly management reporting that explains what changed and why, not just what happened.
- Quarterly reviews of pricing, margin and the plan, where the larger moves usually surface.
- Board ready packs when you need to put your position in front of a lender, investor or advisory board.
- A senior finance partner on call for the big calls, the hire, the price, the site, the deal.
For the longer read on the role and when it pays off, see our guide on what a fractional CFO actually does, and how to think about the cost of one.
How we work together
We start by getting a clear read on where the business stands today, then set a simple monthly rhythm so nothing drifts. Each week the cash view is refreshed. Each month the numbers become a short, plain conversation about what to do next. Each quarter we step back and check the plan against reality.
The cadence is deliberately light to run and heavy on decisions, so you spend less time wondering about the numbers and more time acting on them. You are never handed a forty page report and left to interpret it alone.
In practice
A professional services business doing several million in revenue could read a profit and loss but had no real view of cash beyond the morning bank balance. Inside the partnership it gained a thirteen week cash forecast refreshed every week, a monthly report that explained exactly why results differed from plan, and a quarterly pricing review that found two service lines running far below the margin the owner had assumed. Correcting the pricing alone added a six figure sum to annual profit, and the owner finally had the confidence to plan rather than react.
Capital markets add-on
When a capital raise, refinancing or transaction is on the horizon, the partnership extends to cover funding strategy, lender and investor materials, and the financial modelling those conversations demand, drawing on deep infrastructure and capital markets experience.
Not sure where to start?
Answer a few quick questions about your business and what you are working through. We will point you to the engagement that fits, with a clear investment level, in about a minute.
Focused work, when that is what you need
Not every business wants a standing partnership on day one. Many start with a single, focused piece of work, a clear read on profit, cash, pricing, value or a raise, and grow from there. Everything below can be taken on its own, and each one tells you something you can act on straight away. If you want evidence before anything else, our free business benchmarking tools show where your numbers stand in about three minutes.
Where most work begins. A clear, honest read of where your business makes and loses money, so the next decisions are made on evidence rather than instinct.
Profit Pulse Check
A fast, focused read of your profit health and the few places it is leaking.
What it includes
A short diagnostic that reads your margins and recent trend and points to the one or two places profit is being made and lost. It is the lightest first step when profit does not feel like it matches the effort going in.
- A plain English read of where your profit sits against businesses like yours.
- The profit lever most worth pulling first, named clearly.
- A short action list you can start on without waiting for anyone.
How we work it out
We look at two simple measures of profit and read them side by side: what is left after the costs that move with each sale, and what is left once everything else is paid. By comparing both to where they sat a year ago, we can see not only how healthy your profit is today, but whether it is quietly improving or slipping.
In practice
A growing business came to us with rising revenue but no clear sense of why profit was not keeping pace. On the numbers, revenue of around 1.2 million dollars was producing an 8 per cent net margin, down from 9 per cent the year before, so sales were up while profit on each dollar was sliding. Reading the cost structure line by line showed exactly where that margin was leaking, and gave the owner a practical order to fix it in rather than a vague sense that something was off.
Profit & Cash Diagnostic
Profit and cash read as one picture, so neither hides the other’s story.
What it includes
A combined read of profit and working capital, because a profitable business can still be starved of cash, and a comfortable bank balance can mask a thin margin. It suits owners who feel the profit and loss and the bank account are telling different stories.
- A view of margin alongside where cash is actually tied up.
- The moves that improve both at once, not one at the expense of the other.
- A simple forward read so cash stops being a monthly surprise.
How we work it out
Alongside profit, we measure how long your cash spends inside the business before it comes back to you. We look at how quickly customers pay, how much is held in stock, and the terms your suppliers give you, because together those three things decide whether a profitable month actually leaves money in the bank.
In practice
An owner needed firmer control over cash timing and the decisions that hung on it. The figures told the story: around 300,000 dollars was tied up in unpaid customer invoices on 2 million dollars of revenue, close to 55 days of sales sitting in debtors. Bringing that back toward 30 days released real cash without selling a dollar more, and a clear forward view of money in and money out turned weekly guesswork into steadier decisions. More on this habit in our note on cash flow discipline.
Financial Health Check (Quarterly)
The same disciplined read, run every quarter, so drift is caught while it is small.
What it includes
A consistent quarterly read of margin, cash and the handful of numbers that genuinely move your business, with a short note each time on what changed and what to do next. It is for owners who want a steady rhythm rather than a one off look.
- The same view every quarter, in the same format, so comparison is easy.
- Early warning when a number starts to drift, before it reaches the bank balance.
- A brief recap each quarter: what worked, what did not, what changes next.
How we work it out
We keep a short list of the numbers that genuinely move your business, things like cash, sales conversion, costs and capacity, and we look at the same list every quarter. Because it is the same view each time, a small change shows up as a trend you can act on early, rather than a surprise you discover at year end.
In practice
One business looked comfortable on the surface, but quarter on quarter the same view showed overheads growing about twice as fast as revenue, roughly 12 per cent against 6. Caught early, that gap was a simple conversation about a few costs. Left for another year, it would have quietly eaten a meaningful share of profit. The steady rhythm is what turned a looming problem into a routine adjustment.
Strategic Growth Diagnostic
A read on whether your business is set up to grow without losing control.
What it includes
Before you push for growth, this checks the foundations: margin quality, cash headroom, customer spread and the constraint most likely to slow you down. It suits owners planning a step up in size, a second site or a new market.
- A clear picture of what will scale cleanly and what will strain.
- The order to strengthen things in, so growth does not outrun the structure.
- The single constraint to manage first, named in plain terms.
How we work it out
We separate two things that are easy to confuse: growth, which is simply doing more, and scale, which is getting more out of the same effort. The test we apply is whether the business earns more for each person and each dollar it puts in, because that is what tells us growth will lift profit rather than just add work.
In practice
A business preparing to step up in size assumed more revenue would simply mean more profit. The numbers said otherwise: revenue for each full time person had sat at much the same level for two years while headcount rose by close to a third, so the business was adding cost rather than leverage. Naming that early, and fixing the engine before adding fuel, gave it a cleaner set of measures and the discipline to grow on purpose rather than on momentum.
Capital Allocation Review
A clear view of where your next dollar earns the best return.
What it includes
This examines how your money is working today and where it would work harder, across investment, debt, stock, equipment and growth bets. It suits owners with capital to deploy who want to back the right things in the right order.
- A ranked view of the returns on offer from each call on your cash.
- A disciplined way to choose between competing demands for the same money.
- A clear read on debt: what it costs you and whether it is sized well.
How we work it out
For each way you could use your money, whether that is paying down debt, holding stock, buying equipment or backing a growth idea, we weigh the cash it ties up against the return it is likely to produce. Putting every option on the same footing means choices compete on what they are worth, not on whichever feels most urgent that week.
In practice
An owner had cash spread thinly across everything that felt pressing. A closer look found around 100,000 dollars sitting in slow moving stock that was earning nothing, while equipment that would lift output went unfunded. Freeing that cash and redirecting it was the same dollar working far harder, and it set a simple rule for the calls that followed: fund the few moves that compound, first.
Full Commercial Audit
A complete, line by line read of where the business makes and loses money.
What it includes
The most thorough of the diagnostics, covering profit, cash, pricing, cost, customers and capacity end to end. It suits owners who want the whole position in one pass rather than a single slice of it.
- A full picture of where value is created and where it is eroded.
- A ranked list of the issues by dollar impact, not by how loud they are.
- A sequenced plan to work through them, biggest and easiest wins first.
How we work it out
We take profit apart and look at the three things that shape it: the prices you charge, the costs you carry, and the mix of what you sell. We then put a dollar figure against each leak we find, so the list of fixes is ranked by what it is actually worth to you rather than by how loud each issue feels.
In practice
A business where the numbers looked fine was quietly not improving. A full read found the usual structural culprits: receivables outrunning revenue, overheads creeping, and a slice of work that lost money. Sizing each one showed that recovering just 2 per cent of margin on 3 million dollars of revenue was worth around 60,000 dollars a year, which made the order of work obvious, biggest and easiest first.
Once you can see the numbers clearly, this is where you act on them. Practical work to lift margin, sharpen pricing and put the few numbers that matter in front of you every month.
Cost & Margin Deep Dive
A line by line read of cost and margin, with a clear call on every revenue line.
What it includes
A thorough review of your cost structure and the margin each product or service actually earns, ending in a plain kill, fix or scale decision on every line. It suits owners who sense some work is carrying the rest but cannot yet prove which.
- The true margin on each line once delivery cost is counted, not just the headline price.
- A kill, fix or scale call on every line, so effort follows return.
- The handful of changes that lift overall margin the most, ranked by dollar impact.
How we work it out
We take each revenue line and strip it back to what it really earns, subtracting the costs that move with it and a fair share of the costs that sit behind it. Lined up side by side, the lines that look busy but earn little separate clearly from the ones quietly carrying the business.
In practice
A business assumed its busiest service line was its best. On the numbers it ran at a 14 per cent margin while a quieter line earned 38 per cent, so the team was spending its best hours on its weakest work. Reweighting effort toward the stronger line lifted blended margin by several points within a quarter, without a dollar of extra sales.
Pricing Reset
A defensible pricing change built on profitability, not guesswork or fear.
What it includes
A structured pricing review that uses customer profitability, demand signals and competitor positioning to recommend a change you can stand behind. It is for owners who have not moved price in years and suspect they are leaving margin on the table.
- A clear read on where your current prices sit against the value you deliver.
- A recommended change by line or segment, with reasoning you can explain to customers.
- A simple way to phase it in, so it lands as routine rather than a shock.
How we work it out
We start from what each customer and line actually earns, then read the room: how sensitive demand is likely to be, and where you sit against the alternatives a customer would consider. The recommendation follows the margin, not a flat percentage across the board.
In practice
An operator had held prices for two years while costs rose three times over. A measured reset, between three and five per cent across the right lines, was invisible to customers yet lifted gross margin by a few hundred basis points. The contrast with a fifteen per cent emergency rise later, which would have cost loyal customers, was the whole point.
KPI Dashboard Build & Run
The eight to twelve numbers that move your business, live and in one place.
What it includes
A custom dashboard that surfaces only the numbers that genuinely move your business, built on the tools you already use, with a simple monthly rhythm to keep it honest. It suits owners drowning in data but short on a clear read.
- A short, deliberate set of measures: cash, conversion, cost and capacity, not fifty metrics.
- Built in the tools you already run, whether that is Xero, MYOB, a spreadsheet or Power BI.
- A monthly cadence, so the numbers prompt decisions rather than gather dust.
How we work together
We agree the handful of numbers that actually decide how your business performs, then build the view once and set a light monthly rhythm to read it. The aim is a page you act on in minutes, not a report you admire and forget, and we hand it over so your team can run it without us.
In practice
An owner monitored dozens of figures and still felt unsure which mattered. Narrowing to ten live numbers, and reading them on the same day each month, turned guesswork into guidance. Small drifts showed up as trends to act on early rather than surprises discovered at year end.
Budgeting & Forecasting Setup
An annual budget and a rolling forecast you can actually steer by.
What it includes
A practical annual budget plus a rolling twelve month forecast, with monthly variance reporting handed to your team. It is for owners planning the year ahead who want a plan that flexes with reality rather than a document that ages on day one.
- An annual budget grounded in your real numbers, not last year plus a hopeful percentage.
- A rolling forecast that updates as the year unfolds, so the plan stays current.
- Monthly variance reporting that explains the gap between plan and actual, plainly.
How we work it out
We build the budget from how your business actually earns and spends, then set a forecast that rolls forward each month, so you are always looking twelve months ahead rather than at a fixed plan drifting out of date. Each month we read actual against plan and ask one question: what should change next.
In practice
A business ran to a static budget set each January that was irrelevant by March. A rolling forecast, refreshed monthly, meant a softer than expected quarter was visible early enough to adjust spending calmly rather than react late. The plan became a steering wheel rather than a record.
Annual Plan & Board Pack
A clear annual plan and a board grade pack that lifts every serious conversation.
What it includes
An annual planning session plus a board grade reporting pack tuned to your business, so plans and reporting talk to each other. It suits owners answering to a board, investors or a lender who want their position presented with authority.
- A focused annual plan with the few priorities that will define the year.
- A reporting pack template built for your numbers, ready to reuse each period.
- A format that reads as how the business is run, not something assembled for a meeting.
How we work together
We run a short planning session to settle the year’s priorities, then build a reporting template around the numbers that prove progress against them. Because the pack repeats in the same shape each period, it reads to a board or lender as discipline rather than a one off effort.
In practice
Before a funding conversation, an owner had strong results but no consistent way to present them. A repeatable board pack, produced in the same format each month, changed how lenders read the business. The numbers were the same; the impression of control was not, and it shaped the terms on offer.
Profit is an opinion until the cash arrives. This is the work that frees up cash already inside the business and makes its timing something you manage rather than discover.
13 Week Cash Flow Build
A rolling thirteen week view of cash, with a playbook your team can run.
What it includes
A rolling thirteen week cash flow forecast built from your accounting data, with three scenarios and a weekly routine your team keeps running after we hand it over. It is the fastest way to stop cash being a Monday morning guess.
- A clear forward view of money in, money out and what is locked in.
- Three scenarios, so a slow month is something you have already thought through.
- A weekly cadence playbook, so the rhythm continues without us.
How we work it out
We build the forecast from your real receipts and payments, then look thirteen weeks ahead rather than at the bank balance today. Three scenarios, a steady case and a softer one or two, mean you have already rehearsed the decisions before the week arrives.
In practice
An owner discovered cash issues only when they landed. A thirteen week view, refreshed each week, turned that around: a tight fortnight two months out was visible early enough to act calmly. The relief was less about more cash and more about no longer being surprised by it.
Working Capital Unlock
Find the cash already trapped inside the business and release it.
What it includes
A four week project that maps the cash tied up in debtors, stock, work in progress, supplier terms and bank facilities, ending in a ranked list of moves to release it. Most owners free up real cash without selling a dollar more.
- A clear map of where your cash is trapped and how much sits in each place.
- A ranked action list, biggest and easiest release first.
- A typical recovery of eight to fifteen per cent of revenue in freed cash.
How we work it out
We follow your cash through the business: how long customers take to pay, how much sits in stock and work in progress, and the terms your suppliers and bank give you. Each is a lever, and we size what moving it would actually release, so effort goes where the cash is.
In practice
A business doing 2 million dollars in revenue had around 300,000 dollars tied up across slow paying customers and excess stock. Tightening collections and trimming stock released a six figure sum that had been sitting idle, turning trapped cash into working cash without a single extra sale.
Debtor & Collections Reset
Get paid faster, without straining the customer relationships that matter.
What it includes
A practical reset of your invoicing, terms and collections process, with templates, a follow up workflow and a sixty day collections sprint run alongside your team. It suits owners whose profit is real but whose cash arrives too slowly.
- Cleaner terms and invoicing, so payment expectations are clear from the start.
- A simple follow up workflow that chases consistently without feeling aggressive.
- A sixty day sprint to clear the backlog and reset the habit.
How we work it out
We look at how long your cash sits in unpaid invoices, then rebuild the path from invoice to payment: clear terms, prompt and polite follow up, and a steady cadence. The measure that matters is the average days customers take to pay, and the work is aimed squarely at bringing it down.
In practice
An owner carried close to 55 days of sales in unpaid invoices on 2 million dollars of revenue. A reset of terms and a consistent follow up rhythm brought that toward 30 days, releasing meaningful cash and removing the monthly scramble, all without a difficult conversation with a single good customer.
Supplier & Payables Optimisation
Better terms and fewer leaks on the money going out the door.
What it includes
A renegotiation playbook for your largest suppliers, covering payment terms, early payment discounts and chances to consolidate spend. It is for owners who have focused on getting paid but not yet on how and when they pay.
- A clear view of your top twenty suppliers and the terms you hold with each.
- Where an early payment discount is worth taking, and where longer terms help cash.
- Consolidation opportunities that lift your buying position.
How we work together
We start with where your money actually goes, rank your largest suppliers, and prepare the case for better terms supplier by supplier. Some relationships reward paying early for a discount; others are worth stretching for cash room. We give you the playbook and the wording to run the conversations.
In practice
A business paid most suppliers on receipt out of habit. Mapping the top twenty showed a mix worth managing: a handful offered early payment discounts worth taking, while others could comfortably move to longer terms. The combined effect eased cash timing and quietly improved buying power, with no change to what was bought.
Banking & Facility Review
An independent read on whether your bank facilities are sized and priced well.
What it includes
An independent review of your existing bank facilities, covenants and pricing, ending in a clear refinance recommendation. It is built to pay for itself through interest savings inside the first year, and suits owners who have not tested their banking in a while.
- A plain read on what your current facilities cost and whether they fit.
- Where covenants are tighter than they need to be, and what to renegotiate.
- A refinance recommendation, with the saving it should produce.
How we work it out
We total what your facilities genuinely cost you, including rate, fees and the room your covenants leave, then weigh that against what a well structured arrangement should look like for a business like yours. The test is simple: would a change save more than it costs, and how soon.
In practice
An owner had not revisited the bank in years. A review found facilities priced above where the business now sat and covenants tighter than its performance warranted. A refinance trimmed interest enough to pay for the work several times over in the first year, with covenant room that removed a quiet source of stress.
Treasury & FX Setup
For businesses trading across borders, a calm rhythm for currency and cash.
What it includes
For businesses with overseas suppliers or customers, this sets a sensible hedging policy, reviews your currency provider and establishes a simple monthly treasury rhythm. It suits owners exposed to exchange rate swings they currently just absorb.
- A plain hedging policy sized to your real exposure, not the textbook.
- A review of what your current currency provider costs you.
- A light monthly treasury routine, so exposure is managed rather than ignored.
How we work together
We start with how much currency actually moves through your business and when, then set a policy that protects the exposure that matters without over engineering it. A short monthly rhythm keeps it current, and a provider review usually trims the cost of every transaction along the way.
In practice
A business with overseas suppliers wore whatever the exchange rate did each month. A simple policy to cover a sensible share of known commitments, paired with a cheaper provider, turned an unpredictable cost into a managed one. The volatility did not disappear, but its sting on margin did.
Profit is decided by a few operational truths: which customers, which lines and which people genuinely pay their way. This is the work that surfaces them, so effort and capacity follow return.
Operational Intelligence Review
The flagship operational read: customers, lines, people and bottlenecks in one view.
What it includes
A six week deep dive across the four operational lenses that quietly shape profit: customer concentration and profitability, product and service line margin, workforce utilisation, and the bottlenecks that slow everything down. It is the complete operational picture in a single report.
- One integrated read across customers, lines, people and constraints.
- A ranked action list, so you see what to address first and why.
- Clarity on which customers, lines and people are genuinely paying their way.
How we work it out
We look at profit from four angles at once: which customers earn their keep, which lines carry real margin, how well your people’s time converts to revenue, and where work piles up. Read together rather than separately, the four show where profit is really made and lost, and which single change would help most.
In practice
A business felt busy and profitable but could not say where the profit came from. The integrated read showed a fifth of customers generating most of the margin, two service lines quietly subsidised by the best work, and a single bottleneck slowing delivery. Acting on the top three findings lifted margin without adding a single customer.
Customer Concentration & Profitability Map
Rank every customer by what they truly earn you, and your risk if one leaves.
What it includes
A focused three week project that ranks every customer by revenue, margin contribution and effort to serve, and measures your concentration risk. It suits owners who suspect their best customers by revenue are not their best by profit.
- Every customer ranked by what they actually contribute, not just what they spend.
- The quietly unprofitable relationships named, with a recommendation for each.
- Your concentration risk if a single major customer were to walk.
How we work it out
We rank each customer three ways: what they bill, the margin they actually leave once the cost to serve them is counted, and how much of your business rests on them. The picture that emerges is often a surprise, because the loudest customers are not always the most profitable, and the most profitable are easy to take for granted.
In practice
An owner treated their largest customer by revenue as their most important. On the numbers that customer earned a slim margin once the cost to serve was counted, while a quieter account was far more profitable per dollar. The map redirected attention and pricing toward the relationships that genuinely paid, and flagged a concentration risk worth reducing.
Product & Service Line Profitability
See which lines deserve investment, which deserve a price rise, and which to cut.
What it includes
A three week project that ranks every product or service line by gross margin, contribution and operational drag, so your offering follows profit. It is for owners whose range has grown organically and now needs a clear eyed review.
- Every line ranked by the margin and contribution it actually earns.
- Which lines to invest in, which to reprice, and which quietly cost you.
- A clear basis to reshape the offering, usually within ninety days.
How we work it out
We take each line and read its real economics: the gross margin it earns, what it contributes once shared costs are counted, and how much operational effort it drags behind it. Lined up together, the lines worth backing separate clearly from the ones your best work is quietly subsidising.
In practice
A business offered a broad range built up over years. The review found two lines earning strong margins, several middling, and one consistently sold below cost once delivery was counted. Repricing two and retiring one lifted blended margin noticeably within a quarter, with no loss of the customers who mattered.
Workforce Capacity & Utilisation Review
Turn your team’s time into a clear read on revenue, margin and headroom.
What it includes
A four week review of how your team’s time and capacity convert to revenue and margin, with a workforce plan that lifts revenue without lifting headcount, or right sizes where capacity outstrips demand. It suits both utilisation based and operational businesses.
- A clear read on how time converts to revenue across the team.
- For services: billable mix, revenue per person and real capacity headroom.
- For operations: throughput, shift utilisation and unit labour cost.
How we work it out
For people based businesses we read the mix of billable and non billable time, revenue for each full time person, and how much genuine headroom is left. For operational businesses we read throughput, how fully shifts are used, and the labour cost in each unit. Either way the question is the same: where is capacity earning, and where is it idle.
In practice
A professional services firm chased utilisation as the scoreboard and still felt capped. Reading revenue per person rather than hours billed showed the real issue was the value of the work, not the volume, with two people carrying low value tasks others could do. Reweighting the work lifted revenue per head without a single new hire.
Whether a sale is years away or simply an option you want open, this is the work that tells you what the business is worth today and lifts that number deliberately over time.
Indicative Business Valuation
A clean, defensible read on what your business is worth today.
What it includes
A clear indicative valuation built on three methods, with the biggest drivers and detractors of value named plainly. It suits owners who want a credible number for planning, a conversation or simply their own peace of mind.
- Three lenses on value: an earnings multiple, a cash flow view and an asset view.
- The three things lifting your value, and the three holding it back.
- A number you can use for planning, without the cost of a formal report.
How we work it out
We value the business three ways and read them together: a multiple of sustainable earnings, the value of the cash it is expected to produce, and what its assets are worth. Where the three agree you have a confident range; where they differ, that gap itself tells us something worth knowing.
In practice
An owner wanted a credible sense of value before deciding whether to grow on or prepare to sell. An indicative read placed the business in a clear range and, more usefully, named the two detractors pulling the number down, owner dependence and a concentrated customer base, giving a practical agenda well before any sale. More on the formal options in our business valuation service.
Comprehensive Business Valuation
A full, standards compliant valuation for when the number has to hold up.
What it includes
A complete valuation prepared to professional standards, suitable for a sale negotiation, a shareholder or partnership matter, an ATO market value need or a capital raise. It is for owners who need a number that will stand up to scrutiny.
- A rigorous report prepared to recognised professional standards.
- Defensible methodology and assumptions, documented for third parties.
- Fit for negotiation, dispute, tax or transaction, where an indicative read will not do.
How we work it out
We apply the same three lenses as the indicative read, but with the depth, documentation and independence a formal valuation demands, so every assumption can be explained and defended. The difference is not the maths so much as the rigour, and the standing of the report when others are relying on it.
In practice
Two partners needed an independent value to settle one buying out the other, fairly and without rancour. A full valuation gave both sides a number they could trust because the method was transparent and defensible, which turned what could have been a drawn out dispute into a clean transaction. Our note explains what actually drives a valuation.
Value Uplift Roadmap
A twelve month plan to lift what the business is worth, lever by lever.
What it includes
A practical twelve month plan to raise your valuation, with the specific levers ranked by their expected effect on enterprise value. It suits owners with a sale in mind a few years out who want to build value on purpose.
- The handful of levers that move your value most, named and ranked.
- The likely dollar effect on enterprise value of each, so effort follows impact.
- A sequenced plan, so value compounds rather than arriving all at once.
How we work it out
We start from what a buyer actually pays for, then work out which changes in your business would move that number most: stronger margins, less owner dependence, a broader customer base, cleaner recurring revenue. Each lever is sized by its likely effect on value, so the plan tackles the few that matter rather than everything at once.
In practice
An owner planning to sell in three years assumed growth alone would lift the price. The bigger levers turned out to be structural: reducing reliance on the owner and broadening the customer base, each worth more to a buyer than another year of revenue. Sequencing those deliberately is the difference between a hopeful sale and a strong one. More in our note on investor readiness.
Exit Readiness Diagnostic
A buyer’s eye score of how ready the business is to sell well.
What it includes
A two week diagnostic that scores your business across the eight dimensions a buyer actually examines, from financials and contracts to owner dependence and systems. It is for owners who want to know, honestly, how a buyer would see them today.
- A clear score across the eight readiness dimensions buyers weigh.
- The gaps most likely to lower the price or stall a deal, named plainly.
- A practical order to close them in, well before you go to market.
How we work it out
We score the business the way a buyer’s adviser would, across financials, contracts, customer concentration, owner dependence, systems, team, growth story and risk. Each gets a plain read, so the dimensions that would worry a buyer, and quietly discount your price, are visible while there is still time to fix them.
In practice
An owner thinking of selling within two years scored well on growth but poorly on owner dependence, with most key relationships running through them personally. Naming that early meant it could be unwound deliberately rather than discovered in due diligence, where it would have cut the price or killed the deal. Our note on exit readiness goes deeper.
Exit Preparation Program (12 to 24 months)
A retained program that actively lifts the business through the gates to sale.
What it includes
A retained engagement that works alongside the Fractional CFO Partnership to lift the business through the readiness gates over twelve to twenty four months ahead of a sale. It suits owners committed to a sale who want the value built, not just measured.
- A staged program that closes the readiness gaps in a deliberate order.
- Hands on work on the levers that lift price: margin, dependence, recurring revenue.
- A business that arrives at market prepared, not scrambling.
How we work together
We start from the readiness diagnostic, then work the gaps month by month alongside your day to day finance support, so value is built into the business rather than bolted on at the end. The cadence is steady and the sequence deliberate, because a buyer pays for evidence of control, not last minute polish.
In practice
An owner with a sale planned in two years used the program to systematically remove themselves from daily operations, broaden the customer base and firm up recurring revenue. By the time buyers looked, the business read as an asset that ran without them rather than a job, which is precisely what lifted both interest and price. See our exit readiness support.
Vendor Due Diligence Pack
A buyer ready information pack that protects your price under scrutiny.
What it includes
A pre prepared, buyer ready financial and commercial information pack that reduces deal friction and defends your valuation through negotiation. It is for owners heading into a sale who want to control the narrative rather than react to questions.
- A complete, organised pack a buyer’s adviser can work through cleanly.
- The financial and commercial story told on your terms, with the evidence behind it.
- Fewer surprises in due diligence, which is where price and trust usually leak.
How we work together
We assemble the information a buyer will inevitably ask for, before they ask, and present it clearly: clean financials, key contracts, customer and revenue detail, and the answers to the obvious questions. Preparing it in advance keeps you in control of the story and removes the friction that erodes price late in a deal.
In practice
An owner entering a sale had strong numbers scattered across years of files. A prepared pack meant the buyer’s team found answers rather than gaps, which kept momentum and protected the price. Deals rarely fall on the headline number; they fray in diligence, and that is exactly where preparation pays.
When a raise, a refinance or a transaction is on the horizon, this is the work that tells you whether you are ready, which instrument fits, and gives lenders and investors the materials a serious process demands. Drawn from over fifty infrastructure transactions across three continents.
Capital Raise Feasibility
A straight answer on whether to raise, what to raise, and what it will cost.
What it includes
A structured assessment of whether your business is ready to raise debt, mezzanine or equity, which instrument fits, and what lenders or investors will realistically accept. It suits owners weighing a raise who want clarity before they spend months pursuing one.
- A clear read on whether you are ready to raise, and on what terms.
- Which instrument fits: debt, mezzanine or equity, and why.
- What the market will actually pay, so expectations are set before you start.
How we work it out
We weigh what your business can support against what each form of capital demands: debt wants reliable cash to service it, equity wants a growth story worth a share of. Reading your numbers against those tests shows which instrument fits and what a lender or investor would realistically offer, before you commit to the process.
In practice
An owner assumed equity was the only path to fund expansion. A feasibility read showed the cash flows comfortably supported debt, which funded the growth without giving away ownership, a far better outcome that only became clear once the numbers were tested against each instrument. Our guide covers preparing for a capital raise.
Information Memorandum & Pitch Pack
The complete document set a serious lender or investor expects to see.
What it includes
The full set of materials a credible raise requires: an information memorandum, a teaser, a pitch deck, a financial summary and a clear FAQ. It is for owners entering a process who want to present like a business that has done this before.
- A complete, consistent document set that tells one coherent story.
- Financials and projections presented the way investors and lenders read them.
- Answers to the hard questions prepared in advance, not improvised in the room.
How we work together
We build the document set the way a transaction adviser would, drawing on the financial work behind it, so the story, the numbers and the projections all agree and stand up to questioning. The materials are built once, consistently, so every conversation starts from credibility rather than catch up.
In practice
A business raising growth capital had a strong story told inconsistently across a deck, a spreadsheet and a few emails. A single coherent pack, with the numbers and narrative aligned, changed how investors engaged, from polite scepticism to serious questions, which is the conversation you want. See our capital raise support.
Acquisition Support
Buy side support to grow by acquisition without overpaying or over reaching.
What it includes
Buyer side support across screening targets, valuing them, running due diligence and planning the integration. It suits owner operators pursuing bolt on growth who want institutional discipline on the buy side.
- A disciplined way to screen and rank potential targets.
- An independent valuation and due diligence on the one you pursue.
- An integration plan, so the deal delivers rather than just closes.
How we work together
We bring the same rigour to buying that a seller brings to selling: a clear view of what a target is worth, a hard look under the bonnet before you commit, and a plan for the first hundred days so value is captured rather than lost in the handover. The aim is growth that compounds, not a deal that distracts.
In practice
An owner pursuing a bolt on acquisition was close to paying full price on the seller’s numbers. Independent diligence found the target’s margins were thinner than presented, which reset the price to something the deal could actually bear. Drawing on deep transaction experience, the discipline was in walking toward the right deal, not just any deal.
Not sure where to start?
Answer a few quick questions about your business and what you are working through. We will point you to the engagement that fits, with a clear investment level, in about a minute.
The examples shown are illustrative and anonymised to protect client confidentiality, and the worked figures are simple illustrations rather than a quote. Outcomes vary with each business, its circumstances and the work undertaken. Nothing here is financial advice.
