Sunshine Coast and hinterland · Owner led businesses · $1M to $20M
Outsourced CFO Sunshine Coast
Institutional grade financial leadership for Sunshine Coast businesses moving from lifestyle to legacy. Brisbane based, Sunshine Coast focused, with transparent pricing and a hybrid model that works as well in Noosa or Mooloolaba as it does in Maroochydore.
Built by tree change founders
Many Sunshine Coast owners are tree change founders. They moved north for a better life, started a business that fit the lifestyle, and watched it grow into something bigger than planned. The setup that worked as a one person operation rarely works once there are 15, 25 or 40 staff and three revenue lines. Bookkeeping is handled and the accountant still does tax returns, but the financial brain guiding bigger decisions on pricing, capital, working capital and exit is missing.
An outsourced CFO fills that gap by sitting alongside the existing setup, bringing a multi year commercial lens and helping the owner make the decisions that determine whether the business compounds, plateaus or quietly drifts. You can see how the partnership works on the service page.
You already travel for specialists
100km
Brisbane to the Sunshine Coast
Sunshine Coast owners already accept that some categories of expertise come from Brisbane. Specialist surgeons, senior commercial counsel and tier one audit and tax partners are routinely engaged from the city. The argument that institutional grade financial advisory must be hyper local has never held up. What matters is that it is delivered well, consistently, and by someone with genuine senior experience. Engagements run with monthly on site sessions at your premises and contact between, the same way we serve Brisbane, the Gold Coast and regional Queensland.
Who we work with on the Coast
Owner led Sunshine Coast and hinterland businesses turning over between $1M and $20M. That includes construction and trades from residential builders to specialist subcontractors, property and development with episodic cash flow, tourism and hospitality with seasonal income and accommodation complexity, allied health and medical practices, professional services, manufacturing and engineering, and agribusiness and food across the hinterland and Mary Valley. Below $1M the fractional model is usually more than you need, and the pricing page shows where each engagement sits.
A Sunshine Coast engagement, anonymised
Residential builder · 12 month engagement
A $6.8M residential builder with 22 staff completed 18 to 22 projects a year, founded by an owner who moved north from Brisbane seven years ago. Revenue had tripled over four years but gross margin had drifted from 15% to 11%, and the owner could not isolate why. Working capital was permanently tight despite a healthy pipeline.
Two on site days across active projects surfaced three issues. Variations were being completed but not consistently billed, with an estimated 4 to 6% of revenue delivered and never charged for. There was no view of which project types were genuinely profitable, and one was structurally loss making. And work in progress had stretched to roughly 90 days against a benchmark closer to 60, tying up about $340k. Over the year, variation tracking was rebuilt into the contract workflow, the unprofitable project type was repriced to reality, milestone billing was tightened, and project level profitability reporting replaced the old quarterly rollup.
11 to 16%
Gross margin recovery
$290k
Working capital released
2.0x
Net profit on flat revenue
~$1.8M
Valuation uplift
Anonymised to protect client confidentiality. Outcomes vary depending on business circumstances, available data and implementation.
The full scope, and why ProfitPulse
The engagement covers monthly performance reviews, rolling cash flow forecasting, pricing and margin analysis, budgeting and scenario modelling, capital and funding strategy, KPI design, board and investor reporting, and strategic decision support. The full detail sits on the Fractional CFO page.
The difference is the lens. ProfitPulse was founded by a Chartered Accountant whose career was built structuring debt, mezzanine and equity finance across more than 50 large scale infrastructure transactions in Australia, Asia and Africa, with pricing published openly from $3,750 per month. For builders and developers, that capital structuring background is directly useful on feasibility, funding and project cash flow. If a sale or raise is ahead, the guides on business valuation and exit readiness are a good starting point.
Common questions
You are based in Brisbane. How does that work for a Sunshine Coast business?
Brisbane to the Sunshine Coast is roughly 100 kilometres. Engagements run with monthly on site sessions at your premises and contact between, and the diagnostic phase always includes two on site days. Distance is treated as a logistical variable, not a quality compromise.
What does an outsourced CFO cost on the Sunshine Coast?
A flat $3,750 pricing floor per month, paid in advance, with no travel premium and no hidden fees. The market generally runs from around $3,000 to $8,000 per month depending on scope and seniority. The pricing page explains how everything is sized.
Do you work in the hinterland and Mary Valley too?
Yes. Maleny, Eumundi, Cooroy, Pomona and the surrounding hinterland and Mary Valley are served the same way as coastal clients, with on site sessions scheduled around the corridor.
Bring senior financial thinking into your Sunshine Coast business
A 45 minute discovery call is complimentary, and you will come away with at least one practical observation about your business. Not sure where to start? The recommender will point you to the right fit in about a minute.