Melbourne and Greater VIC · Owner led businesses · $1M to $20M
Virtual CFO Melbourne
Institutional grade financial leadership for Melbourne businesses ready to move beyond compliance reporting. Senior decision support delivered through a secure remote model, backed by regular on site visits, with transparent monthly pricing and no long term lock in.
The thinking, scaled to your business
Melbourne has a broad base of ambitious owner led businesses, from manufacturing and trade through to technology, retail and professional services. Most have plenty of financial information and a capable bookkeeper or accountant handling compliance. What they are missing is interpretation and a senior voice in the room when the decisions matter: how to price for value, where cash is trapped, which products or customers are profitable after the true cost to serve, when to hire, and what to change today if a sale or raise is ahead.
A fractional CFO gives you that lens without the cost of a full time hire. ProfitPulse is Brisbane based and works with a select number of Melbourne businesses, and you can see exactly how the partnership works on the service page.
How we work with Melbourne businesses
The bulk of an engagement happens online, through secure digital systems that let us share and review your financial information safely and work on it together as it updates. For most of what a Melbourne engagement needs, that first pass is more than enough, and it keeps your costs on the work rather than on flights.
Time in person still matters, so we schedule it deliberately. Each interstate client gets quarterly on site visits during site visits scheduled across all of our interstate clients over a two to four business day period, which keeps the relationship strong and lets us see how the business actually runs, not just how it reads on a report. It is genuinely one of our favourite parts of the work.
And when a specific decision or project warrants it, we are happy to fly down in between. Remote is simply the most efficient default given the systems we use. It has nothing to do with a reluctance to travel.
Who we work with in Melbourne
Owner led Melbourne and Greater Victoria businesses turning over between $1M and $20M. That includes manufacturing and engineering with complex working capital, consumer brands across wholesale and e-commerce, technology and software businesses, professional services, property and development, construction and trades, allied health, and logistics and distribution. Below $1M the fractional model is usually more than you need, and the pricing page shows where each engagement sits.
A Melbourne engagement, anonymised
Consumer brand, wholesale and e-commerce · 12 month engagement
A $7M Melbourne consumer brand selling through both wholesale and its own online store, with 25 staff, was scaling fast and always short of cash despite strong sales. The owner could not see why growth kept consuming money rather than creating it.
Three issues surfaced early. Inventory was overstocked and turning only 5 times a year, well below where it should sit, locking up cash on the shelf. Discounting across channels had crept up and was quietly eroding gross margin, with no view of profitability by channel. Wholesale debtor days had stretched as the customer base grew. Over the year, ranging and reorder points were rebuilt, channel level margin was made visible and discounting brought under control, and wholesale terms and collection were tightened.
38 to 46%
Gross margin
$420k
Working capital released
5 to 8
Inventory turns per year
~$1.7M
Valuation uplift
Anonymised to protect client confidentiality. Outcomes vary depending on business circumstances, available data and implementation.
The full scope, and why ProfitPulse
The engagement covers monthly performance reviews, rolling cash flow forecasting, pricing and margin analysis, budgeting and scenario modelling, capital and funding strategy, KPI design, board and investor reporting, and strategic decision support. The full detail sits on the Fractional CFO page.
The difference is the lens. ProfitPulse was founded by a Chartered Accountant whose career was built structuring debt, mezzanine and equity finance across more than 50 large scale infrastructure transactions in Australia, Asia and Africa, with pricing published openly from $3,750 per month rather than hidden until you are in a meeting. If a sale or raise is ahead, the guides on business valuation, investor readiness and exit readiness are a good starting point.
Common questions
You are based in Brisbane. How does that work for a Melbourne business?
The day to day runs through secure digital systems that let us share and review your financials and operations safely and work on them together, which covers the great majority of an engagement as a first pass. On top of that, each interstate client gets quarterly on site visits usually scheduled over a two to four business day period where we get to enjoy the unmatched Melbourne foodie experience with our clients, and we are happy to come down between visits whenever a decision calls for it. Remote is simply the most effective default, and we genuinely enjoy being on the ground.
What does a virtual CFO cost in Melbourne?
A flat $3,750 pricing floor per month, paid in advance, with no interstate loading and no hidden fees. The market generally runs from around $3,000 to $8,000 per month depending on scope and seniority. The pricing page explains how everything is sized.
How often will I actually see you?
In person at least quarterly, across a two to four business day visit, with regular contact through the systems between and additional trips down whenever the work needs them. The relationship is built to feel close, not distant.
Bring senior financial thinking into your Melbourne business
A 45 minute discovery call is complimentary, and you will come away with at least one practical observation about your business. Not sure where to start? The recommender will point you to the right fit in about a minute.