Industries · Owner led businesses · $1M to $20M
Industries we work with
Every business runs on cash, margin and value. Where the pressure shows depends on the industry, so here is what we help owners decide in each sector we serve, starting with healthcare practices.
One way of working, shaped by your industry
Every engagement starts with a diagnostic of your numbers and the way the business makes and spends its cash. It then settles into a monthly rhythm of reporting, forecasting and decisions, alongside your accountant and bookkeeper. You can see how the fractional CFO partnership works on the service page, and what it costs on the pricing page.
The questions change from one industry to the next. A practice owner weighs funded fees and clinician time, a builder weighs progress claims and variations, and a software founder weighs runway. The sections below set out what we see most often in each.
Healthcare practices
GP and medical centres, dental practices and allied health practices run on funded and capped fees, contractor and service fee arrangements, and clinician time that has to be filled to pay its way. Owners are deciding on the bulk billing incentive, NDIS price limits, recall and utilisation, and when to buy in, expand or sell.
Start with the Healthcare Hub, or go straight to the pages for GP and medical centres, dental practices and allied health practices. Practice owners can also test their own figures with our Healthcare Hub tools for practice owners.
Construction and trades
Builders, trade contractors and specialist subcontractors carry cash in progress claims, retentions and variations that are done but not yet billed. Owners are deciding how to price each type of job, how much work in progress the bank balance can carry and when to take on the next project.
Start with the Trapped Cash Estimator, our guide to cash flow discipline and the construction and trades articles in the blog library.
Professional services
Accounting, legal, engineering, architecture and consulting firms sell time, so utilisation, write offs and the days between finishing work and being paid decide the profit. Partners are deciding on fee models, partner pay and drawings, and how to plan succession or a sale.
Start with the Revenue per FTE Calculator, the Debtor Days Diagnostic, our exit readiness service and the professional services articles.
Hospitality and retail
Cafes, restaurants, retailers and online stores live on gross margin, stock and rosters, with seasons that move cash further than profit. Owners are deciding on menu and product pricing, how much stock to carry, staffing against sales and which sites or channels earn their place.
Start with the Gross Margin Benchmark, the Pricing and Discount Leakage Check and the blog library’s hospitality articles and retail and ecommerce articles.
Manufacturing and logistics
Manufacturers, wholesalers, importers and transport operators tie up cash in stock, equipment and the gap between paying suppliers and being paid. Owners are deciding which products and customers really make money, how to fund equipment and growth, and how exposed they are to one large customer.
Start with the Customer Concentration Analyser, the Cash Conversion Cycle Calculator, our capital raise service, and the manufacturing articles and transport and logistics articles.
Property
Real estate agencies, property managers and developers deal with uneven cash and with value that rests on recurring income, such as a rent roll. Owners are deciding how to fund the next project, what their agency or rent roll is worth and how to hold overheads through a slower market.
Start with the Indicative Valuation Range, our business valuation service and the real estate articles.
Technology
Software, SaaS and technology businesses trade on recurring revenue and growth, and often spend ahead of it. Founders are deciding how long the cash lasts, when to raise and from whom, and how to price as they grow, with research and development tax incentive timing in the mix.
Start with the Cash Runway Calculator and Buffer Check, the Funding Readiness and Debt Capacity Calculator, our investor readiness guide and the technology and SaaS articles.
If your industry is not listed
The same approach works for agriculture, franchises, fitness, childcare, education and not for profit organisations, among others. The services overview shows everything we do, and where we work explains how we serve clients across Queensland and beyond.
ProfitPulse was founded by a Chartered Accountant and former infrastructure investment banker, and you can read more about our background.
Talk to us about your industry
A 45 minute discovery call is complimentary, and you will come away with at least one practical observation about your business.