Sydney and Greater NSW · Owner led businesses · $1M to $20M
Virtual CFO Sydney
Institutional grade financial leadership for Sydney businesses ready to move beyond compliance reporting. Senior decision support delivered through a secure remote model, backed by regular on site visits, with transparent monthly pricing and no long term lock in.
A senior commercial lens, without the Sydney overhead
Sydney is the deepest market in the country for senior financial talent, and also the most expensive. Most owner led businesses do not need a full time CFO at a Sydney salary, but they do need the same thinking and outputs. You can see revenue and expenses, and you likely have a bookkeeper or accountant handling compliance. The questions that shape the next five years sit somewhere else: how to price for value, where cash is trapped, which clients are profitable after the true cost to serve, when to hire, and what to change today if a sale or raise is on the horizon.
A fractional CFO gives you that lens at a fraction of the cost. ProfitPulse is Brisbane based and works with a select number of Sydney businesses, and you can see exactly how the partnership works on the service page.
How we work with Sydney businesses
Most of an engagement runs through secure, modern digital systems that let us exchange your financial and operational information safely and work through it together in real time. As a first pass that handles the great majority of the work well, which means a Sydney business is never paying for travel an engagement does not need.
Time on the ground still matters, so we build it in. Each interstate client gets quarterly on site visits usually scheduled over a two to four business day period where we get to share the unmatched Sydney serenity with our clients, so the relationship stays close and we understand the operation in context rather than only through the numbers. We genuinely value being there, and it is one of the parts of the work we enjoy most.
Beyond that rhythm, whenever a particular decision or piece of work calls for it, we are glad to fly down between visits. The default is remote because the systems make it genuinely efficient.
Who we work with in Sydney
Owner led Sydney and Greater New South Wales businesses turning over between $1M and $20M. That includes professional services firms across law, consulting, marketing and design, technology and software businesses, property and development with episodic cash flow, construction and trades, allied health and medical practices, retail and e-commerce managing inventory and channel mix, and creative and media businesses preparing for a raise or exit. Below $1M the fractional model is usually more than you need, and the pricing page shows where each engagement sits.
A Sydney engagement, anonymised
Professional services firm · 12 month engagement
A $6.5M Sydney professional services firm with 40 staff had strong utilisation but flat margins. The partners were busy and the pipeline was healthy, yet the cash never quite reflected the effort going in.
Three issues surfaced early. Realisation, the share of work performed that actually converted to collected revenue, was sitting at 82%, so close to one dollar in five of effort was leaking. Pricing had not been reviewed in two years while salaries had climbed. And lock up, the combination of unbilled work and debtor days, had stretched to 95 days, tying up roughly $700k. Over the year, scope and pricing were reset, billing was tightened and brought forward, and senior time was redirected to the work that actually built margin.
82 to 91%
Realisation rate
$450k
Released from lock up
14 to 20%
Net margin
~$1.6M
Valuation uplift
Anonymised to protect client confidentiality. Outcomes vary depending on business circumstances, available data and implementation.
The full scope, and why ProfitPulse
The engagement covers monthly performance reviews, rolling cash flow forecasting, pricing and margin analysis, budgeting and scenario modelling, capital and funding strategy, KPI design, board and investor reporting, and strategic decision support. The full detail sits on the Fractional CFO page.
The difference is the lens. ProfitPulse was founded by a Chartered Accountant whose career was built structuring debt, mezzanine and equity finance across more than 50 large scale infrastructure transactions in Australia, Asia and Africa, with pricing published openly from a pricing floor of $3,750 per month rather than hidden until you are in a meeting. If a sale or raise is ahead, the guides on business valuation, investor readiness and exit readiness are a good starting point.
Common questions
You are based in Brisbane. How does that work for a Sydney business?
The day to day runs through secure digital systems that let us share and review your financials and operations safely and work on them together, which covers the great majority of an engagement as a first pass. On top of that, every interstate client gets quarterly on site visits of two to four business days, and we are glad to fly down between visits whenever a decision calls for it. Remote is simply the most efficient default, and we lover being on the ground.
What does a virtual CFO cost in Sydney?
A flat pricing floor of $3,750 per month, paid in advance, with no interstate loading and no hidden fees. The market generally runs from around $3,000 to $8,000 per month depending on scope and seniority. The pricing page explains how everything is sized.
How often will I actually see you?
In person at least quarterly, across a two to four business day visit, with regular contact through the systems between and additional trips down whenever the work needs them. The relationship is built to feel close, not distant.
Bring senior financial thinking into your Sydney business
A 45 minute discovery call is complimentary, and you will come away with at least one practical observation about your business. Not sure where to start? The recommender will point you to the right fit in about a minute.